Some of you may have noticed that Bandai’s logo recently changed from Red to Blue and might be curious on the reasons behind.
Hence, this article serves to address the curiosities many might have. This news is somewhat outdated as it is dated way back to 2017/18, so kindly indulge us anyway.
Apparently, BANDAI CO. LTD split into 2 companies, BANDAI and BANDAI SPIRITS. BANDAI has a red logo and will focus on products aimed at a younger audience (such as confectionery, trading cards, and apparels). While BANDAI SPIRITS has a blue logo and focused primarily on products aimed at more “mature” audiences, ie; model kits, collectible figurines, lottery items from Ichiban kuji, etc.
What this means is that BANDAI SPIRITS is now running the Tamashii Nations’ series. So expect to see the new Blue Bandai logo on newer releases of Tamashii Nations’ lines such as S.H.figuarts, S.H. MonsterArts, D-Arts, Metal Build, DX Soul of Chogokin and more.
Eventually BANDAI HOBBY will also reprint all of its active products under the new Blue logo. However, these products retain their original features without any changes whatsoever, except, for the change in logo color, item serial number and UPC.
The Red Bandai logo will still be seen on (I supposed) more entry-level items. Bottom line, the difference is that the blue logo represents a higher-end market segment.
Some hobby collectors has approached me and claimed that certain items (especially the old SHFiguarts) with red logo holds more value overtime. I will not dispute that claim just yet, as I supposed if any item that has least availability in the market (discontinued production), usually yields higher value in time, given that the demand for it holds constant.
We hope this article helps.
Information extracted from https://www.reddit.com/r/Gunpla/comments/9xjwbp/why_does_this_item_have_a_blue_bandai_logo/